Measurement & Performance Data Analyst (Retail Media)

To turn data into commercial impact. Shape the future of Retail Media.

We’re looking for a Measurement & Performance Analyst to own how we measure, optimise, and prove the value of our Retail Media offering. This is not a reporting role. It's a commercial analytics role at the heart of decision‑making, working across suppliers, marketing, ecommerce, and executive stakeholders to answer:

• What should we sell, and to whom?

• Is it working right now?

• Did it deliver real impact and what should we do next?

KEY RESPONSIBILITIES

You’ll take full ownership of performance across the campaign lifecycle:

Pre‑Campaign (Insight & Planning)

• Turn supplier objectives into clear, measurable campaign strategies

• Build insight packs using customer, product, and historical performance data

• Recommend audiences, placements, and success metrics

• Track campaign performance in real time

• Identify risks, pacing issues, and data anomalies early

• Guide stakeholders with clear, actionable recommendations

Post‑Campaign (Measurement & Storytelling)

• Deliver credible, executive‑ready performance insights

• Go beyond reporting, explain why performance happened

• Translate results into future strategy and optimisation opportunities

Experimentation & Measurement Excellence

• Drive incrementality and test‑and‑control frameworks

• Ensure data quality, governance, and measurement consistency

• Shape how Retail Media performance is defined and trusted

Systems & Integration

• Support the implementation and enhancement of Retail Media platforms and measurement systems

• Partner with data engineering and tech teams to integrate data sources, automate reporting, and improve data flows

• Help define measurement logic, data structures, and tracking frameworks within new and existing systems

• Contribute to building a scalable, future‑fit measurement ecosystem

ROLE REQUIREMENTS

• Business degree with Analytical/Commercial subjects (e.g., Computer Science, Maths, Engineering)

• 5+ years in analytics, performance measurement, or data‑driven roles

• Retail, e‑commerce, or media network experience

• Experience working with campaign, media, or commercial performance data

• Ability to turn data into clear recommendations and business actions

• Confidence engaging with senior stakeholders and external partners

• A mindset that challenges assumptions and seeks better answers

Technical Skills

• Advanced SQL (BigQuery preferred)

• Strong data visualisation and dashboarding capability

• Solid understanding of:

• Media and performance KPIs

• Incrementality and experimentation (test & control)

• Campaign pacing and delivery mechanics

• Awareness of data governance, privacy, and audit principles

Soft Skills

• Strong analytical judgement, especially in ambiguous situations

• Structured thinker with clear, effective communication

• Confident and credible when influencing stakeholders

• Curious and creative, with a problem‑solving mindset

• Able to work independently while also collaborating in a team

• Takes ownership and accountability for outcomes

• Comfortable mentoring and sharing knowledge

• Approachable, supportive, and easy to work with