Das ist der Job
Develop frameworks for aggregating test results, benchmarking, and meta-analysis to drive strategic decision-making.
Darum lohnt es sich
Partner with Marketing Analytics and Data Science teams to integrate best practices in media measurement, attribution, and statistical modelling . Collaborate with marketing and media teams to translate test findings into actionable insights that optimise media spend and performance .
Job Description Experimentation Strategy & Test Design Develop and lead a structured testing strategy for paid media , ensuring experiments provide insights into incrementality, efficiency, and channel optimisation .
Design and implement causal inference methodologies , including A/B tests, holdouts, and time-based experiments across major platforms ( Google, Meta, TikTok, Programmatic, etc. ). Stay ahead of emerging trends in marketing measurement and experimentation , ensuring our testing framework evolves with industry advancements.
Data Analysis & Business Insights Analyse experiment results to determine statistical significance, incremental impact, and long-term value for brand awareness, consideration, and conversion outcomes . Communicate data-driven recommendations to influence budget allocation and investment strategies .
