Das ist der Job
In this role, you won’t just report numbers, you will be a strategic partner.
Darum lohnt es sich
Your role We are looking for a curious and insightful Marketing Data Analyst (all genders) to join our expanding Commercial Data Science team.
Collaborate closely with Performance Marketing, CRM, and Influencer teams to align data insights with our acquisition and retention goals Analyze complex datasets from ad platforms, such as Google, Meta, TikTok, web analytics (GA4), and internal order systems to refine targeting and budget allocation across channels and countries Leverage dbt and BigQuery to ensure our marketing data models are robust, reliable, and ready for decision‑making Build intuitive dashboards with Tableau that provide stakeholders with clear and actionable insights Design and analyze A/B tests and geo‑lift studies and focus relentlessly on incremental lift, helping stakeholders understand what revenue we wouldn't have generated without a specific marketing touchpoint Utilize, co‑develop and validate our in‑house Media Mix Models (MMM) to assess the holistic impact of our marketing spend and implement advanced analytical methods to optimize our marketing Your profile 3‑5 years in data analytics with a focus on commercial or marketing topics Strong SQL skills are essential – you are self‑sufficient in querying and manipulating large datasets within cloud environments like BigQuery to answer complex business questions You design intuitive dashboards and reports that guide the user and present data in a way that allows stakeholders to effortlessly draw the right #J-18808-Ljbffr You will play a pivotal role in shaping how we understand our customers and optimize our marketing efforts across marketing channels and countries.
You will connect the dots between acquisition and retention, using data to uncover narratives that drive efficiency and growth. If you are passionate about the intersection of data, marketing, and business impact, we would love to meet you.
