Darum lohnt es sich
What you’ll do: Analyze advertiser behavior across the end-to-end funnel to identify factors influencing acquisition, conversion, retention and churn. Lead the design, implementation, and continuous improvement of advanced marketing measurement frameworks and statistical models to quantify marketing ROI.
Marketing channels could be different paid media, email, in-product, organic social, webinars, elearning platform, in‑person events, etc. Build and deploy statistical and machine learning models such as propensity, forecasting, and lifetime value (LTV) models—to optimize marketing strategies and enhance audience targeting.
Develop and refine attribution methodologies to evaluate the effectiveness of marketing initiatives across multiple channels. Assess the incremental impact of marketing activities using causal inference techniques and testing/experiment frameworks.
Conduct deep, strategic analyses to address key business questions, such as how to improve marketing ROI, how to improve marketing budget allocation to optimize the business impact, measuring the impact of marketing in both mature and new markets, and identifying opportunities to increase advertiser growth and revenue through marketing initiatives.
Translate complex analytical findings into clear, actionable insights and strategic recommendations for both technical and non-technical stakeholders, including senior leadership. <
