Das ist der Job
This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering.
Darum lohnt es sich
Senior Data Analyst (Digital Marketing Data Focus) Overview We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.
Key Responsibilities BI Development Develop and maintain advanced dashboards in Tableau and Looker Studio. Build reusable reporting frameworks for campaign performance and attribution. Implement standardized KPI definitions across business units. Optimize performance of dashboards connected to BigQuery.
Data Modeling Collaborate with various areas of digital marketing to translate architecture into reporting layers. Develop SQL-based transformations within GCP (BigQuery). Build and maintain data-marts tailored for digital marketing analytics. Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP. Governance & Enablement Document KPI definitions and reporting logic. Maintain BI best practices and naming standards. Support user training and enable self-service reporting capabilities.
Requirements 7+ years of experience in BI development. Advanced SQL skills (BigQuery required). Strong experience with Tableau, Looker Studio, GA4, Adob
